Revamping the visual identity and content strategy for Déclics: Consommons moins mieux, a dedicated page promoting sustainable energy consumption. This project showcased the integration of community building, multimedia production, and analytics to drive engagement on energy transition topics.
Context
As part of supporting energy transition campaigns at Romande Energie, the Déclics page was established to educate and engage audiences on consuming less and better, aligning with broader institutional communication goals.
Details
Time Frame:
2020–2021
Role:
Digital Communications Specialist.
Involvement:
Led visual identity redesign and content creation
Overview
The goal was to create a vibrant page that fostered discussions on energy transition, using targeted content to build a sense of community and provide actionable insights for sustainable practices.
Challenge
Needed to redefine visuals for a new page while generating engaging content quickly; coordinating with external agencies and internal teams, all while ensuring higher relevance and interaction than the main corporate page.
Solution
Redesigned the visual identity for the Déclics page; created multiple infographics on energy topics; edited interviews and worked with a media agency to retrieve, coordinate, and produce them. Launched a Facebook group to cultivate community; developed a dashboard providing Romande Energie services with success overviews, highlighting metrics like engagement rates.
- Redesigned the visual identity for the page and created multiple infographics on energy transition topics to educate and engage audiences.
- Edited interviews, coordinating with a media agency to retrieve, produce, and integrate them; launched a Facebook group to build a community
- Developed a dashboard for Romande Energie services to overview page success metrics, highlighting higher engagement on topical posts compared to the main page.
Results
Achieved significantly higher engagement on certain posts compared to the main page, driven by the topical subject matter. Managed to grow to 9.3k followers on the page and 1.1k members in the Facebook group, with strong engagement ratios. Strengthened community ties through the Facebook group; dashboard insights informed ongoing strategies, enhancing overall campaign impact on energy transition awareness and increasing the likeness of Romande Energie.
Content examples
